Carla & Company is a commercial real estate brokerage operating under the Keller Williams banner. That sentence is the whole design problem.

The brand has to read as an independent practice with its own judgement, while carrying a franchise endorsement that's doing real credibility work. Lean too far toward the franchise and you're a branch office. Lean too far away and you give up the thing that makes a stranger trust you with a commercial lease.

The mark resolves it by being unmistakably its own. Concentric arcs form a C that also reads as an aperture — focus, which is what a commercial broker actually sells. Keller Williams sits underneath as a supporting line: present, and subordinate.

The stationery is where the independence gets proven. A branch office uses supplied templates. A practice with its own letterhead, envelope, cards and comp slip is telling you it intends to still be here in ten years.