— Matters of Time

Branding & packaging

The goal of this project was to design an innovative shopping bag for a watch retailer, named “Matters of Time.” I decided to create a clean and elegant bag design containing a functional pendulum, a classic symbol for the passage of time. The bag includes some interesting elements related to time. Its handles are made of chains, reminding of the chains we see on pocket watches, and the shape of the cutout for the pendulum is reminiscent of the face of a grandfather clock. I also constructed the bag such that the pendulum swings as the bag sways in the shopper's hand.