— Cairo Crayons
Branding & packaging
The purpose of this project was to design innovative and interactive packaging for a crayon set. In this design, a pack of crayons can be unrolled into a flat spread with a designated place for each crayon, and then refolded into a compact and transportable set. The name Cairo with the triangular logo mark is reminiscent of the pyramids of Egypt, which mirrors the triangular shapes of the crayons and the geometric architecture of the packaging. The graphic design is minimal, intending to appeal to the mature and organized artist.